(2014 – 2015)

A full digital redesign of Sainsbury’s is underway. My role was crucial at the beginning of the Digital Experience team in-house at Sainsbury’s as the first employee of the brand new team.

Bringing together the content, buying, trading, technology, development and user experience team to prepare for a design over haul and future vision helped me to achieve what my vision for a new digital Sainsbury’s brand should be for their loyal customers.

Launched in October 2015, the first phase towards a fully responsive groceries experience launched for Sainsbury’s – giving customers a taste of what’s to come.

Using the same UI toolkits and style guides made for the Groceries redesign, the rest of the Sainsbury’s online estates will follow suit.

Sainsbury’s Groceries Website

Sainsbury's Homepage

Sainsbury's Listing page