A brand new website for Sainsbury’s customers to pre-order their Christmas food to pick up in store. This website was revolutionary for Sainsbury’s because it was a departure from the ‘old Sainsbury’s’ style that had dominated the brand’s digital offerings for 10 years.
UX, UI from concept to completion, and art direction on photography used on the website.
The website has been updated for the 2015 Christmas campaign:
2014 Sainsbury’s Christmas: