(2010 – 2014)
Farfetch forms the hub of a global fashion community that unites independent boutiques around the world with fashion lovers.
I worked closely with Product, UI, UX, Online & Offline Marketing, PR, Editorial, Art and Tech teams to ensure that all consumer facing products online and offline are to the highest of standards, while also building and developing a world class brand from the initial concept to the present day brand and logo.
My role also included art direction from concept to execution for a photoshoot for Farfetch’s campaigns.
For Christmas campaign of 2012, Farfetch commissioned 4 artists to design their own wrapping paper to be sent with every order at Farfetch, the entire website including editorial stories and even taxis in London were also ‘wrapped’ in wrapping paper.