Farfetch Holidays 2012


Branding for the Holidays theme for Farfetch in 2012. The theme was based around ‘unwrapping’ of presents and Farfetch parcels.
Commissioning 4 artists to design their own wrapping paper to be sent with every order at Farfetch, the entire website including editorial stories and even taxis in London were also ‘wrapped’ in wrapping paper.